Beyond Semiotics: Text, Culture and Technology

Beyond Semiotics: Text, Culture and Technology

Niall Lucy / Aug 19, 2019

Beyond Semiotics Text Culture and Technology Where is semiotics now As the promised science of the social life of signs in general semiotics has not been good to its word Although well established institutionally today through specialist journa

  • Title: Beyond Semiotics: Text, Culture and Technology
  • Author: Niall Lucy
  • ISBN: 9780826449337
  • Page: 117
  • Format: Paperback
  • Where is semiotics now As the promised science of the social life of signs in general, semiotics has not been good to its word Although well established institutionally today through specialist journals, research centres, international conferences, professional associations and the like semiotics now seems quaintly out of place in a world where text, culture and technoWhere is semiotics now As the promised science of the social life of signs in general, semiotics has not been good to its word Although well established institutionally today through specialist journals, research centres, international conferences, professional associations and the like semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style Today that last word which is always the latest word too is likely to go to cultural studies, literary theory or postmodernism all of which are in several senses beyond semiotics even while remaining indebted to it In addition, we can t so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response not with the aim of laying bare the truth, but of opening up the sign.

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      Published :2019-05-18T18:36:41+00:00

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